Best time to apply beard oil is after you cleanse your face. Preferably after a shower. From experience we learn when using L.O.C METHOD we get the best results. What is the L.O.C Method? Liquid Oil Cream. So cleansing facial hair with shampoo and rinsing with water provides liquid. Apply dap size of oil massaging in beard. Afterward apply cream to seal in the oil to keep beard hydrated and moisturize all day.